Author: Support

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Lorem ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. ... Read more

What Is AMP?

AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.

Principles of AMP

These design principles are meant to guide the ongoing design and development of AMP: User Experience > Developer Experience > Ease of Implementation. Don’t design for a hypothetical faster future browser. Don’t break the web. Solve problems on the right layer. Only do things if they can be made fast. Prioritise things that improve the user experience – but compromise when needed. No whitelists.

How AMP Works

The following optimizations combined are the reason AMP pages are so fast they appear to load instantly: If you’d rather listen than read, the following video by AMP engineering lead Malte Ubl gives a similar overview than the following paragraphs.