AMP Project

Principles of AMP

These design principles are meant to guide the ongoing design and development of AMP: User Experience > Developer Experience > Ease of Implementation. Don’t design for a hypothetical faster future browser. Don’t break the web. Solve problems on the right…

AMP Project

How AMP Works

The following optimizations combined are the reason AMP pages are so fast they appear to load instantly: If you’d rather listen than read, the following video by AMP engineering lead Malte Ubl gives a similar overview than the following paragraphs….